How to know whether your beauty & personal products are really vegan

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With the abundance of beauty and personal products available to us on the market, we want to support the brands that align with our values. It seems that every week or so, a celebrity’s launching a new vegan skincare line, but can we trust that the products are really vegan? How do we know if the company is just “bluewashing” (deceptively stating a commitment to responsible social practices)? In this blog, we’ll cover 5 ways to find out whether your beauty or personal products are really vegan.

1. Look for certifications

Unfortunately, there is no regulation when a company puts the word “vegan” on a product, similar to when a restaurant gets “vegetarian” and “vegan” mixed up and offers a vegan menu that contains dairy or eggs. One way to ensure the company is truly vegan is to look for third-party certified logos such as the ones offered by BeVeg, PETA, The Vegan Society (Vegan Trademark), and Vegan Action.

Another step is to ensure that the beauty or personal products weren’t tested on animals. The top certifications for this include PETA’s Beauty Without Bunnies, the Coalition for Consumer Information on Cosmetics’ Leaping Bunny, and Australia’s Choose Cruelty-Free. Always double check for certification logos, even if the company says it’s cruelty-free.

2. Check the ingredients list

If a beauty or personal product company certifiably doesn’t test on animals, great! However, this still doesn’t mean they’re vegan as they may still contain animal products. Peruse the ingredient list on the product’s packaging, or online. Giveaways are animal-derived milk, honey, and beeswax, but also pay attention to these terms the average consumer won’t know: aspic (gelatin), dextrose (a bacteria in dairy), keratin (in feathers, horns, wool), lanolin (from wool), shellac (from bugs), or tallow (animal fat).

3. Check their website

If a company claims they’re vegan, they should have at least one other page on their website that explains how that is. For example, does their FAQ page have the answer to the question “What are your products made of?” Or something similar? Especially if an ingredient list is nowhere to be found, exercise caution.

4. Find out whether they sell in China

In 2012, China mandated all cosmetic products to be tested on animals. It instituted some exemptions in 2014, and in 2021, lifted the mandatory animal testing requirements for imported Non-Special Use Cosmetics, which includes toothpaste, makeup, skincare, hair care products, nail polish, and perfumes. Soap and lotions are not considered cosmetics but do not require animal testing.

Special Use Cosmetics include hair dyes, sunscreens, whitening, hair perming, and anti-hair loss products, and cosmetics claiming new efficacy, and still require animal testing. Products marketed or designed for infants and/or children or that contain a “new cosmetic ingredient” also still require animal testing.

If a foreign company wants to import and sell Non-Special Use Cosmetics products in China, they have to obtain Good Manufacturing Practices (GMP) certifications issued and granted by their local government cosmetic authority and provide a Safety Assessment that can fully confirm the safety of products—both of which may not be feasible in the company’s home country. (Source:

5. Ask the company

If all else fails, contact the company through their website or social media. If they pride themselves on being vegan, they’ll have a statement ready. If the person on the other end of your DMs doesn’t know what “vegan” means, or if you get ghosted, that could be a red flag.

At Vejii, you can trust that all the brands we sell have been vetted for vegan ingredients, so you never have to think twice.


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