Gregory’s is launching a new vegan egg breakfast burrito.
The NYC-based coffee chain has partnered with Eat Just to welcome the new plant-based offering.
The new burrito is loaded with Daiya cheese and crumble Beyond sausage, as well as sauteed onions, red bell peppers, potatoes, and Folded JUST Egg.
It retails at $5.95 but will be available for $2 on January 21 to celebrate its introduction to the menu.
Gregory’s says almost half (49 percent) of its hot food sales are delivered from two menu items featuring JUST Egg.
‘Delicious and one of a kind!’
“2021 is all about turning the page. 2020 was a lot,” said Founder Greg Zamfotis.
“I thought there was no better way to start this next chapter than with a better-for-you breakfast offering that will knock your socks off.”
Moreover, Zamfotis says the chain’s Vegan Scramble and Vegan Deluxe sandwiches have been its two most popular sandwiches.
“I’m not surprised,” he added. “They are absolutely delicious and one of a kind!”
Last year, JUST partnered with a global egg giant to bring animal-free products to more US consumers.
It teamed up with Michael Foods, ‘one of the largest processors of value-added eggs in the world’.
Josh Tetric is the co-founder and CEO of JUST. He said: “For over 100 years, the Michael Foods family of businesses have leveraged quality ingredients and cutting-edge processes to offer the finest products and solutions to their customers.
“This partnership adds an innovative new product to their impressive portfolio.
“Our companies share a great deal in common. We’re fathers and brothers and sisters and mothers, all sharing a belief that the food we eat is one of the most important choices we make. Signing this partnership is one of the proudest moments in our company’s journey to build a better food system.”